Age Wave

Baby boomers bend trends: Marketing and aging

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He’s back here on Mind Your Body: Ken Dychtwald, guru of the marketing group Age Wave, with new baby boomer facts and stats that add substantially to our increasing knowledge about this powerful … [Read more...] about Baby boomers bend trends: Marketing and aging

The Age Wave crashes ashore: Baby boomers rule as the “new old”

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Meet an undisputed baby boomer spokesgod, Ken Dychtwald, PhD. This astute psychologist and gerontologist—and I’d add “futurist”—suggests marketers wake up to the fact that 80 percent of the growth in … [Read more...] about The Age Wave crashes ashore: Baby boomers rule as the “new old”

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