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Age Wave

Baby boomers bend trends: Marketing and aging

January 20, 2012 by Stephanie Stephens

Mind Your Body Stay Out Of My Way

He’s back here on Mind Your Body: Ken Dychtwald, guru of the marketing group Age Wave, with new baby boomer facts and stats that add substantially to our increasing knowledge about this powerful … [Read more...] about Baby boomers bend trends: Marketing and aging

Filed Under: blog, Life and Work Skills Tagged With: Age Wave, aging, baby boomer, baby boomer marketing, baby boomer trends, Build a Better Boomer, healthy aging, Ken Dychtwald, Mind Your Body, quality aging, Stephanie Stephens

The Age Wave crashes ashore: Baby boomers rule as the “new old”

December 14, 2011 by Stephanie Stephens

Mind Your Body Wave

Meet an undisputed baby boomer spokesgod, Ken Dychtwald, PhD. This astute psychologist and gerontologist—and I’d add “futurist”—suggests marketers wake up to the fact that 80 percent of the growth in … [Read more...] about The Age Wave crashes ashore: Baby boomers rule as the “new old”

Filed Under: blog, Healthcare Tagged With: ” caring for aging parents, Age Wave, aging, aging consultant, aging expert, baby boomer, baby boomer health, baby boomer issues, Build a Better Boomer, caring for chronic disease, cure Alzheimer’s, eliminate diseases of aging, health care disaster, health care system, healthy aging, Ken Dychtwald, managing the aging population, Mind Your Body, Stephanie Stephens, the aging of America

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