He’s back here on Mind Your Body: Ken Dychtwald, guru of the marketing group Age Wave, with new baby boomer facts and stats that add substantially to our increasing knowledge about this powerful … [Read more...] about Baby boomers bend trends: Marketing and aging
Can’t we do it all, look good, and be nice regardless of our age? A white paper called “Today’s Women: Newfound Power, Persistent Expectations” was published last week from the brand company Anthem … [Read more...] about Buy, buy: “Hello” to boomer women’s marketing motivations
Boomers are about to increase dramatically in size in the next ten years. No, not our bodies individually, but the body of boomers, the powerful overall demographic: Ages 50+ (That’s … [Read more...] about This little boomer went to market(ers)
