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baby boomer marketing

Baby boomers bend trends: Marketing and aging

January 20, 2012 by Stephanie Stephens

Mind Your Body Stay Out Of My Way

He’s back here on Mind Your Body: Ken Dychtwald, guru of the marketing group Age Wave, with new baby boomer facts and stats that add substantially to our increasing knowledge about this powerful … [Read more...] about Baby boomers bend trends: Marketing and aging

Filed Under: blog, Life and Work Skills Tagged With: Age Wave, aging, baby boomer, baby boomer marketing, baby boomer trends, Build a Better Boomer, healthy aging, Ken Dychtwald, Mind Your Body, quality aging, Stephanie Stephens

Buy, buy: “Hello” to boomer women’s marketing motivations

December 16, 2011 by Stephanie Stephens

Can’t we do it all, look good, and be nice regardless of our age? A white paper called “Today’s Women: Newfound Power, Persistent Expectations” was published last week from the brand company Anthem … [Read more...] about Buy, buy: “Hello” to boomer women’s marketing motivations

Filed Under: blog, Life and Work Skills Tagged With: baby boomer, baby boomer marketing, baby boomer spending, baby boomer women

This little boomer went to market(ers)

October 14, 2011 by Stephanie Stephens

Mind Your Body Marketing To Baby Boomer Segments Makes Sense.

  Boomers are about to increase dramatically in size in the next ten years. No, not our bodies individually, but the body of boomers, the powerful overall demographic: Ages 50+ (That’s … [Read more...] about This little boomer went to market(ers)

Filed Under: blog, Life and Work Skills Tagged With: baby boomer, baby boomer marketing, Boomer Project, Consumer Expenditure Survey, empty nester, marketing, Matt Thornhill, Mind Your Body, retail, retirement, Stephanie Stephens

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