Hey, have a heart, will you? Another Feb. 14 is right around the corner, and the holiday is definitely not lost on us midlife and boomer women. This Valentine’s Day, the savvy over-55 set wants to keep romance alive, according to recent research from Edible Arrangements. Seems almost 80 percent of us—guys included—will give to our significant other, and just over 30 percent will splurge on pricey gifts like fancy dinners, jewelry, or even a romantic vacation! (Hint: I’ll take the last one, darling!)
To learn what to give and get for Valentine’s Day, check out these other noteworthy stats on V-Day trends and spending habits from our 55+age group:
Influences on Gift Giving:
This age group is least concerned about budget, with only 36 percent saying it is the most important factor, compared to 42 percent in the 18 – 34 group. Boomers are most likely of any age group to rely on hint-dropping from loved ones to make their selections, with 14 percent saying it is the top factor.
What We’re Giving:
While nearly 60 percent say they’ll give “old-school” gifts like chocolate or a dozen roses, others are branching out: 24 percent will give healthy gifts (food, fitness gear, spa services); 20 percent will give experiential gifts (cooking or other fun class, artwork, experiential trip); and 22 percent will give active gifts (bicycle, skis, tickets to sporting events).
What We DON’T want as a gift:
Not surprisingly, although many of us want to give healthier gifts, there are limits—the least desirable gift is enrollment in a weight loss program, cited by 62 percent of respondents. Seems like losing weight needs to originate with the person, and not someone else. Fair enough.
Does the above sound like you?
Great Valentine’s Day men’s gift ideas
I did a quick surf of unusual gift lists—not the same ole’, same ole’—and found these. Check out these items to see if the gift fits. And don’t forget giving your man the gift of time, your touch, or a simple expression of your love is always appropriate on Valentine’s Day.
- From the International Business Times, a list under $50 that includes edible bugs and a “Where We Met” puzzle. Love these!
- From Cosmo, gifts for every stage of the relationship. This is a smart way to give, depending on “where you are” with each other.
- From New Jersey’s Star-Ledger newspaper, food stars here, with suggestions like bourbon-flavored, handmade marshmallows.
- And finally, the ultimate source, Ask Men, presents a list that circumvents “the checkered tie”—as it should.
Here’s to a superb Valentine’s Day for you and yours. Thanks for being here with me on Mind Your Body.