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Must-wear makeup for mature skin

July 16, 2012 by Stephanie Stephens

Mind Your Body Episode 37 with Diana Lendzion of Bobbi Brown Cosmetics.

Baby boomer Bobbi Brown wants us boomer lovelies to just be who we are. Whew: That sure takes the weight off, doesn’t it? In our second video with Bobbi Brown Cosmetics Education Executive Diana Lendzion, shot at Nordstrom in Glendale, Calif., I ask some of the questions we all wrestle with as we glide by makeup counters. Too often we reach for the wrong stuff, which later languishes in our drawers for years. I thought we should talk today about makeup for mature skin.

Brown figures we baby boomer gals should ID our best feature and enhance it, accentuating the positive instead of worrying about the negative—what’s “wrong” with us—for she believes, as do I, that all women are beautiful. With the right products, we’re also “Pretty Powerful.” You go, girl! You go far, girl!

No lyin’ about lines

Learn about makeup for mature skin
As the sun sets in the West, director Justin Wolske lays it all out for this shoot. A glorious end to a looonnnng day on the sets.

So let’s just get to it—or to them—those fine lines, and call them as we see them: “wrinkles.” Says Brown online: “Don’t think of your lines as a negative. I think they’re beautiful and we get them from living, laughing, expressing ourselves. You can’t really cover lines, so focus on making your skin look smooth and even.”

If you’re a Bobbi Brown fan, and you have extra dry skin as some of us do thanks to aging, her Extra line is more nourishing, pampering, says Lendzion: “Extra rich.”

Lendzion explains that we boomer gals need: 1) a good, rich eye cream, which also preps us for 2) concealer, which Brown believes is “the secret to the universe,” and can help us look instantly more rested, fresher and brighter 3) good moisturizer with sunscreen and a 4) pop of blush on the apple of the cheek.

Underneath makeup for mature skin

Another “must have” product is a serum, which is thinner and is therefore more able penetrate deeper into the skin and heal it. Use underneath moisturizer.

One way to avoid making makeup mistakes is to choose colors that blend and “don’t just sit there,” says Lendzion. “Foundations, blushes and more—use your own colors to guide you and blend thoroughly after you apply.”

Here’s what Brown says about blush, for example: “If you have porcelain skin, use pale pink or pastel apricot blush. Fair skin looks good in sandy pink tones. Go for tawny brownish pinks if you have medium skin. Dark skin looks good in plum, golden brown, and deep rose. Use deep red or bronzer on very dark skin.”

Go be as beautiful as you are, and “Pretty Powerful,” too!

Watch our other video with Lendzion here, and learn even more secrets about makeup for mature skin.

Filed Under: Episodes Tagged With: aging skin, apply makeup to aging skin, baby boomer, baby boomers, Bobbi Brown, Bobbi Brown Cosmetics, Bobbi Brown Cosmetics for boomers, boomer, boomer beauty, boomer beauty products, boomer skin care, boomers, Build a Better Boomer, female baby boomers, female boomers, how to apply makeup, how to treat dry skin, makeup tricks, Mind Your Body, prevent dry skin, prevent fine lines, Stephanie Stephens

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