Thanks, Black-Eyed Peas, for the lead-in here. Your hit, hip-hop groove really oughta’ be the cumulative voice of marketing gurus targeting nearly 77 million baby boomers. We’re born between 1946 and 1964 and we are so not “senior,” “elder,” or are we really just “mature adults.”
Consider this a formal welcome to my channel here, Mind Your Body. I think the time is right.
ADWEEK reported in November last year that NBC Universal officially welcomed boomers and new “alpha boomers.” When it comes to consumer spending, said NBCU, based on what they see in television ads, the 55-64 demo is the new 18-34. Yes! The time is now to recognize this (our) group. The creative minds behind the in-progress, boomer-centric network, Next Avenue, think so, too.
Surveying this widely diverse boomer universe of ours, I sense that both marketers and media seem to have struggled with strictly defining categories of the generations. Some produce undeniably appropriate content that, on its shiny surface, appears to be directed at an “all-for-one” audience, but in fact is purposely segmented into the 50s, 60s and 70s+ age groups. That’s an admittedly savvy approach, because those generations live very differently, don’t they? And they all want to live healthy.
Forward, Not Back
True, if I’d known I was going to live this long, I really would have taken better care of myself—and I honestly didn’t do a shabby job. Still don’t. Maybe I would have behaved differently had I lived less spur-of-the-moment and been more respectful of those inevitable long-term consequences that are now somethings to be reckoned with. The “that was then, this is now” collaboration of heredity and environment is peeking over my shoulder as if to say, “Hi, Steph. See ya’ ‘round.”
This channel, Mind Your Body, is joyously exploring the mystery and magic of brain communicating with body, and how we can make the most of both. My daily job is interviewing doctors and consumers—I love it and I learn. I’m not the expert, but the conduit. While I’m minding my mind and body, I’d like to help you mind yours, too. Let’s get this healthy party started.
Here, you can expect a video every week, paired with an audio podcast and blog, and a blog, standing on its own, at least every Wednesday and Friday. I’m seeking credible experts in Los Angeles, Orange County and San Diego in the categories of mind, body, nutrition, healthy travel, beauty, caregiving and more. for my videos. Have a suggestion for a topic or expert? Let me know, and away we’ll go! Thanks for visiting. And thanks to Ron S. Doyle of Waterday Media in Denver, Justin Wolske in Los Angeles and Steven Leonard in The OC for being amazing support and part of this team.