The Age Wave crashes ashore: Baby boomers rule as the “new old”
Meet an undisputed baby boomer spokesgod, Ken Dychtwald, PhD. This astute psychologist and gerontologist—and I’d add “futurist”—suggests marketers wake up to the fact that 80 percent of the growth in our U. S. population belongs to people over 50. With that number come limitless opportunities. He coined the term, Age Wave. It was the title of [...]
