Mind Your Body TV Episode 40 with Leah Komaiko. It’s been said that the term “authenticity in business” is a 21st-century phrase that’s evolved due to a convergence of different factors. If you stop to think about why, the answers are fairly apparent. We’ve had our fill of companies that don’t have time to talk [...]
If you’re a baby boomer who’s retired and thinking of starting your own new small business, have I got (FREE) help for you! It’s from the U. S. Small Business Administration (SBA) and its nonprofit partner, SCORE, founded in 1964. Don’t know this SCORE? You should and here’s why. First, count 13,000 volunteers in 364 [...]
Mind Your Body TV Episode 29 with Carol Orsborn, Ph.D. I’m getting better at listening to myself, a still-developing skill I owe in part to the discussion I had here with Carol Orsborn, Ph.D. She’s a businesswoman, theologian, motivational speaker, boomer generation expert and the author of 25 books. She’s also full of life and [...]
Can’t we do it all, look good, and be nice regardless of our age? A white paper called “Today’s Women: Newfound Power, Persistent Expectations” was published last week from the brand company Anthem Worldwide. It evaluated women’s externally-driven motivations—those others put upon us—along with our own, internally-driven motivations and what this means to marketers eager [...]
Meet an undisputed baby boomer spokesgod, Ken Dychtwald, PhD. This astute psychologist and gerontologist—and I’d add “futurist”—suggests marketers wake up to the fact that 80 percent of the growth in our U. S. population belongs to people over 50. With that number come limitless opportunities. He coined the term, Age Wave. It was the title of [...]
Pre-Halloween survey results from the National Marketing Institute gave credit where credit was due, saying that our baby boomer demographic isn’t only redefining aging, but revolutionizing it. It also distinguishes between “healthy aging” and “anti-aging”: The latter reminds me of buying a miracle in a bottle. About our demographic, “survey said”: “Providing them with the [...]
If you ask Brent Green who he is, he knows the answer. “I’m an impassioned individual committed to the development of a more egalitarian society that extends to treatment of the generations.” Amen. He’s also a recognized baby boomer marketing expert, a speaker and author, and host of a superbly researched and produced online radio [...]
Build a better boomer with Stephanie Stephens, M.A.
A warm "Welcome!" to Mind Your Body TV, where you'll "Build a Better Boomer" with series writer, executive producer and host Stephanie Stephens. A spokesperson for the active and vital 50+ female demographic, Stephanie delivers timely health and lifestyle content comprised of videos, audio podcasts and blogs here on Mind Your Body TV—and on her channels on YouTube and AOL/On.
A great, big wonderful world of growth and opportunity exists for women in our demographic during this exciting stage of life. Don’t just think of what you want to be and do—make it happen. You know you can and the time is now!
